{"id":28961,"date":"2015-09-07T11:35:59","date_gmt":"2015-09-07T09:35:59","guid":{"rendered":"http:\/\/atbliss.ru\/?p=28961"},"modified":"2017-12-25T00:51:11","modified_gmt":"2017-12-24T22:51:11","slug":"chek-list-tehnicheskoj-optimizacii","status":"publish","type":"post","link":"https:\/\/atbliss.ru\/chek-list-tehnicheskoj-optimizacii\/","title":{"rendered":"\u0427\u0435\u043a-\u043b\u0438\u0441\u0442 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u0430\u0439\u0442\u0430"},"content":{"rendered":"

\u042d\u0442\u043e \u0431\u0430\u0437\u043e\u0432\u044b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0434\u0435\u043b\u0430\u0442\u044c \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0441\u0442\u0430\u0440\u0442\u0435, \u043f\u0435\u0440\u0435\u0434 \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u043c \u0441\u0430\u0439\u0442\u0430.<\/p>\n

\u041f\u0440\u0435\u0436\u0434\u0435 \u0432\u0441\u0435\u0433\u043e \u043d\u0430\u0434\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438…<\/p>\n

\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u0438 GoogleAnalytics<\/b>. \u0421\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u0441\u0447\u0435\u0442\u0447\u0438\u043a\u0438 \u0443 \u0432\u0430\u0441 \u0443\u0436\u0435 \u0435\u0441\u0442\u044c. \u0415\u0441\u043b\u0438 \u043d\u0435\u0442, \u0442\u043e \u0438\u043c\u0435\u0435\u0442 \u0441\u043c\u044b\u0441\u043b \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0446\u0435\u043b\u0438, \u0442\u0430\u043a \u043a\u0430\u043a \u0431\u0435\u0437 \u0441\u0447\u0435\u0442\u0447\u0438\u043a\u043e\u0432 \u0432\u044b \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u043d\u0435 \u0443\u0437\u043d\u0430\u0435\u0442\u0435, \u0431\u044b\u043b \u044d\u0444\u0444\u0435\u043a\u0442 \u043e\u0442\u00a0\u043d\u043e\u0432\u043e\u0432\u0432\u0435\u0434\u0435\u043d\u0438\u0439 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u043d\u0435\u0442.<\/p>\n

\u041e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u0430\u0439\u0442\u0430<\/h2>\n
    \n
  1. \u041d\u0430\u0441\u0442\u0440\u043e\u0435\u043d robots.txt<\/b> (\u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u0437\u0435\u0440\u043a\u0430\u043b\u0430, \u043f\u0440\u043e\u043f\u0438\u0441\u0430\u043d\u0430 \u043a\u0430\u0440\u0442\u0430 \u0441\u0430\u0439\u0442\u0430, \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0435\u043c\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043d\u0435 \u0437\u0430\u043a\u0440\u044b\u0442\u044b \u0434\u0438\u0440\u0435\u043a\u0442\u0438\u0432\u043e\u0439 Disallow).<\/li>\n
  2. \u041d\u0430\u043b\u0438\u0447\u0438\u0435 \u043a\u0430\u0440\u0442\u044b \u0441\u0430\u0439\u0442\u0430 \u0434\u043b\u044f \u0440\u043e\u0431\u043e\u0442\u043e\u0432 <\/b>(\u0432\u0430\u043b\u0438\u0434\u043d\u044b\u0439 sitemap.xml \u0432 \u043a\u043e\u0440\u043d\u0435 \u0441\u0430\u0439\u0442\u0430).<\/li>\n
  3. \u041d\u0430\u0441\u0442\u0440\u043e\u0435\u043d 301-\u0439 \u0440\u0435\u0434\u0438\u0440\u0435\u043a\u0442<\/a> <\/b>\u0441 \u043e\u0434\u043d\u043e\u0433\u043e \u0437\u0435\u0440\u043a\u0430\u043b\u0430 \u0441\u0430\u0439\u0442\u0430 \u043d\u0430 \u0434\u0440\u0443\u0433\u043e\u0435 (www.site.ru<\/a> \u2192 site.ru<\/a>). \u041d\u0430\u0431\u0438\u0440\u0430\u0435\u043c \u0432 \u0430\u0434\u0440\u0435\u0441\u043d\u043e\u0439 \u0441\u0442\u0440\u043e\u043a\u0435 \u0441\u0430\u0439\u0442 \u0441 www, \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u043e\u043c \u0431\u0435\u0437 www. \u0418\u043b\u0438 \u043d\u0430\u043e\u0431\u043e\u0440\u043e\u0442. \u0417\u043d\u0430\u0447\u0438\u0442, \u0440\u0435\u0434\u0438\u0440\u0435\u043a\u0442 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d.<\/li>\n
  4. \u041e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0434\u0443\u0431\u043b\u0435\u0439 <\/b>\u0433\u043b\u0430\u0432\u043d\u043e\u0439 \u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 (\u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u0440\u0435\u0434\u0438\u0440\u0435\u043a\u0442\u044b, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u044b \u043a\u0430\u043d\u043e\u043d\u0438\u0447\u043d\u044b\u0435 URL \u2013 rel=canonical).<\/li>\n
  5. \u0421\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043e\u0432, \u0430 \u0432 \u0438\u0434\u0435\u0430\u043b\u0435 \u0438 \u043a\u0430\u0440\u0442\u043e\u0447\u043a\u0430 \u0442\u043e\u0432\u0430\u0440\u0430 \u0440\u0430\u0437\u043c\u0435\u0447\u0435\u043d\u0430 \u0441\u00a0\u043f\u043e\u043c\u043e\u0449\u044c\u044e Schema.org<\/b>.<\/li>\n
  6. \u041d\u0435\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043e\u0442\u0434\u0430\u044e\u0442 404-\u044e \u043e\u0448\u0438\u0431\u043a\u0443 <\/b>(\u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0432\u044b\u0434\u0430\u044e\u0442 \u043a\u043e\u0434 \u043e\u0442\u0432\u0435\u0442\u0430 404, \u0430 \u043d\u0435 200 OK). \u041c\u043e\u0436\u043d\u043e \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0432 \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u0435: \u0412\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\/\u0418\u043d\u0434\u0435\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u0430\u0439\u0442\u0430\/\u0418\u0441\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b.<\/li>\n
  7. \u0427\u041f\u0423<\/a><\/b> (\u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u043e\u043f\u043e\u0434\u043e\u0431\u043d\u044b\u0445 URL). \u0412\u0441\u0435 \u0430\u0434\u0440\u0435\u0441\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u043d\u0430 \u043b\u0430\u0442\u0438\u043d\u0438\u0446\u0435, \u0432 \u0438\u0434\u0435\u0430\u043b\u0435 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430.
    \n\u041f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e: \/\/atbliss.ru\/chek-list-tehnicheskoj-optimizacii\/.
    \n\u041d\u0435\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e: \/\/atbliss.ru\/\u0447\u0435\u043a-\u043b\u0438\u0441\u0442-\u0442\u0435\u0445\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438\/.
    \n\u0422\u043e\u0436\u0435 \u043d\u0435\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e:\u00a0\/\/atbliss.ru\/?p=28961<\/li>\n
  8. \u0422\u0435\u0433\u0438 title \u0438 description<\/b>. \u0414\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0441\u0432\u043e\u0438 \u0442\u0435\u0433\u0438. \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0431\u043b\u0438\u0436\u0435 \u043a \u043d\u0430\u0447\u0430\u043b\u0443. \u0412 title \u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0441\u0442\u043e\u043f-\u0441\u0438\u043c\u0432\u043e\u043b\u044b, \u043e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0443\u043c\u0435\u0441\u0442\u0438\u043b\u0430\u0441\u044c \u0432 70 \u0437\u043d\u0430\u043a\u043e\u0432.<\/li>\n
  9. \u041d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u044b \u042f\u043d\u0434\u0435\u043a\u0441.\u0412\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440 \u0438 Google<\/b>. \u0423\u043a\u0430\u0437\u0430\u043d \u0440\u0435\u0433\u0438\u043e\u043d, \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0430 \u0438\u043d\u0434\u0435\u043a\u0441\u0430\u0446\u0438\u044f \u0438 \u0431\u044b\u0441\u0442\u0440\u044b\u0435 \u0441\u0441\u044b\u043b\u043a\u0438.<\/li>\n
  10. \u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c Google mobile-friendly <\/b>\u0441\u0430\u0439\u0442\u0443 \u043d\u0435 \u0441\u0442\u0440\u0430\u0448\u0435\u043d (\u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u043e \u0434\u043b\u044f \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430 \u043d\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0445 \u00bb<\/span><\/a><\/noindex><\/li>\n
  11. \u041d\u0435\u0442 \u043e\u0448\u0438\u0431\u043a\u0438: <\/b>Googlebot \u043d\u0435 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0444\u0430\u0439\u043b\u0430\u043c CSS \u0438 JS.<\/li>\n
  12. \u0420\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0432 \u042f\u043d\u0434\u0435\u043a\u0441.\u041a\u0430\u0440\u0442\u0430\u0445 \u0438 Google.Maps<\/b>. \u0415\u0441\u043b\u0438 \u0432\u0430\u0448\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0430 \u043d\u0430 \u043a\u0430\u0440\u0442\u0430\u0445 \u042f\u043d\u0434\u0435\u043a\u0441 \u0438 Google, \u0442\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e \u043d\u0435\u0439 \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u0441\u0430\u043c\u0438\u0445 \u043a\u0430\u0440\u0442\u0430\u0445, \u043d\u043e \u0438 \u043d\u0430 \u043f\u0435\u0440\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0438.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    \u042d\u0442\u043e \u0431\u0430\u0437\u043e\u0432\u044b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0434\u0435\u043b\u0430\u0442\u044c \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0441\u0442\u0430\u0440\u0442\u0435, \u043f\u0435\u0440\u0435\u0434 \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u043c \u0441\u0430\u0439\u0442\u0430. \u041f\u0440\u0435\u0436\u0434\u0435 \u0432\u0441\u0435\u0433\u043e \u043d\u0430\u0434\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438… \u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u0438 GoogleAnalytics. \u0421\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u0441\u0447\u0435\u0442\u0447\u0438\u043a\u0438 \u0443 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