{"id":16473,"date":"2012-11-07T23:16:01","date_gmt":"2012-11-07T21:16:01","guid":{"rendered":"http:\/\/atbliss.ru\/?p=16473"},"modified":"2015-06-03T00:02:07","modified_gmt":"2015-06-02T22:02:07","slug":"proishozhdenie-slova-brend","status":"publish","type":"post","link":"https:\/\/atbliss.ru\/proishozhdenie-slova-brend\/","title":{"rendered":"\u041f\u0440\u043e\u0438\u0441\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u0435 \u0441\u043b\u043e\u0432\u0430 \u00ab\u0431\u0440\u0435\u043d\u0434\u00bb"},"content":{"rendered":"<p>\u0410\u0440\u0442\u0435\u043c\u0438\u0439 \u041b\u0435\u0431\u0435\u0434\u0435\u0432 \u043d\u0430\u043f\u0438\u0441\u0430\u043b \u0432 \u0441\u0432\u043e\u0435\u043c \u0416\u0416, \u0437\u0430\u0431\u0430\u0432\u043d\u0443\u044e \u0438\u0441\u0442\u043e\u0440\u0438\u044e.<\/p>\n<p>\u0410\u00a0<span style=\"line-height: 24px;\">\u0435\u0435\u00a0<\/span>\u043d\u0430\u0447\u0430\u043b\u043e \u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043e\u0442 \u0444\u0435\u0440\u043c\u0435\u0440\u0441\u0442\u0432\u0430. \u041f\u0430\u0441\u0442\u0443\u0445\u0438,\u00a0\u0447\u0442\u043e\u0431\u044b \u043e\u0442\u043b\u0438\u0447\u0430\u0442\u044c \u043a\u043e\u0440\u043e\u0432 \u0438\u0437 \u0441\u0432\u043e\u0435\u0433\u043e \u0441\u0442\u0430\u0434\u0430 \u043e\u0442 \u043a\u043e\u0440\u043e\u0432 \u0438\u0437 \u0447\u0443\u0436\u043e\u0433\u043e \u0441\u0442\u0430\u0434\u0430,\u00a0\u0432\u044b\u0434\u0443\u043c\u044b\u0432\u0430\u043b\u0438\u00a0\u0440\u0430\u0437\u043d\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b: \u043e\u0442\u0440\u044b\u0432\u0430\u043b\u0438 \u0443\u0448\u0438 \u0441\u0432\u043e\u0438\u043c \u043a\u043e\u0440\u043e\u0432\u0430\u043c \u0438\u043b\u0438 \u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u043d\u0430 \u043d\u0438\u0445 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u043d\u044b\u0439 \u0448\u0440\u0430\u043c.<\/p>\n<p>\u0427\u0442\u043e\u0431\u044b \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043d\u0430 \u0441\u0432\u043e\u0435\u0439 \u043a\u043e\u0440\u043e\u0432\u0435 \u043e\u0442\u043b\u0438\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0437\u043d\u0430\u043a, \u0431\u0440\u0430\u043b\u0438 \u043a\u043b\u0435\u0439\u043c\u043e, \u043d\u0430\u043a\u0430\u043b\u044f\u043b\u0438 \u0432 \u043e\u0433\u043d\u0435 \u0438 \u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u043e\u043a.<\/p>\n<p><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" class=\"alignnone size-full wp-image-25980\" src=\"\/\/atbliss.ru\/wp-content\/uploads\/brand.jpg\" alt=\"brand\" width=\"1000\" height=\"667\" srcset=\"https:\/\/atbliss.ru\/wp-content\/uploads\/brand.jpg 1000w, https:\/\/atbliss.ru\/wp-content\/uploads\/brand-350x233.jpg 350w, https:\/\/atbliss.ru\/wp-content\/uploads\/brand-768x512.jpg 768w, https:\/\/atbliss.ru\/wp-content\/uploads\/brand-780x520.jpg 780w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><meta itemprop=\"width\" content=\"1000\"><meta itemprop=\"height\" content=\"667\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0437\u0430\u0433\u043b\u044f\u043d\u0435\u043c \u0432 \u0441\u043b\u043e\u0432\u0430\u0440\u044c.\u00a0\u041f\u0435\u0440\u0435\u0432\u043e\u0434 \u0438\u0437 \u00ab\u041d\u043e\u0432\u043e\u0433\u043e \u0431\u043e\u043b\u044c\u0448\u043e\u0433\u043e \u0440\u0443\u0441\u0441\u043a\u043e-\u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u043e\u0433\u043e \u0441\u043b\u043e\u0432\u0430\u0440\u044f\u00bb\u00a0ABBYY Lingvo:<\/p>\n<h1>\u043a\u043b\u0435\u0439\u043c\u043e<\/h1>\n<div><strong>1)<\/strong>\u00a0(<em>\u043e\u0440\u0443\u0434\u0438\u0435 \u043a\u043b\u0435\u0439\u043c\u0435\u043d\u0438\u044f<\/em>)\u00a0<strong>brand,<\/strong> branding iron<br \/>\n<strong>2)<\/strong>\u00a0(<em>\u0442\u0430\u0432\u0440\u043e<\/em>)\u00a0<strong>brand;<\/strong> (<em>\u043f\u0435\u0447\u0430\u0442\u044c, \u0437\u043d\u0430\u043a<\/em>)<strong>\u00a0stamp,\u00a0mark<\/strong>\u00a0\u0444\u0430\u0431\u0440\u0438\u0447\u043d\u043e\u0435 \u043a\u043b\u0435\u0439\u043c\u043e \u2014 trademark\u043f\u0440\u043e\u0431\u0438\u0440\u043d\u043e\u0435 \u043a\u043b\u0435\u0439\u043c\u043e \u2014 hallmark, mark of assay<br \/>\n<strong>3)<\/strong>\u00a0<em>(<\/em><acronym title=\"\u0440\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043f\u0430\u0434\u0435\u0436\">\u0440\u0434.<\/acronym><em>;\u00a0<\/em><em>\u043f\u044f\u0442\u043d\u043e \u043d\u0430 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u0438<\/em>)\u00a0<strong>brand\u00a0<\/strong>(of),\u00a0<strong>mark\u00a0<\/strong>(of)\u043a\u043b\u0435\u0439\u043c\u043e \u043f\u043e\u0437\u043e\u0440\u0430 \u2014 the brand of disgrace \/ shame, stigma<\/div>\n<p>\u041a\u043b\u0435\u0439\u043c\u043e \u043f\u043e-\u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438 \u0431\u0443\u0434\u0435\u0442\u00a0<em>brand,<\/em>\u00a0\u043f\u043e-\u0440\u0443\u0441\u0441\u043a\u0438 \u2014\u00a0<em>\u0431\u0440\u0435\u043d\u0434<\/em>\u00a0(\u0438\u043d\u043e\u0433\u0434\u0430 \u043d\u0435\u0433\u0440\u0430\u043c\u043e\u0442\u043d\u043e \u043f\u0438\u0448\u0443\u0442 \u0431\u0440\u044d\u043d\u0434).<\/p>\n<p>\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0437\u0430 \u0434\u0438\u0437\u0430\u0439\u043d \u043a\u043b\u0435\u0439\u043c\u0430 \u043f\u043b\u0430\u0442\u044f\u0442\u0441\u044f \u043d\u0435\u043c\u0430\u043b\u044b\u0435 \u0434\u0435\u043d\u044c\u0433\u0438, \u0430 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u2014 \u043c\u043e\u0434\u043d\u043e\u0435 \u0438 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0435 \u0437\u0430\u043d\u044f\u0442\u0438\u0435.<\/p>\n<figure id=\"attachment_25946\" aria-describedby=\"caption-attachment-25946\" style=\"width: 700px\" class=\"wp-caption alignnone\"><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" loading=\"lazy\" class=\"size-full wp-image-25946\" src=\"\/\/atbliss.ru\/wp-content\/uploads\/shutterstock_139304657.jpg\" alt=\"\u0411\u0440\u0435\u043d\u0434\" width=\"700\" height=\"467\" srcset=\"https:\/\/atbliss.ru\/wp-content\/uploads\/shutterstock_139304657.jpg 700w, https:\/\/atbliss.ru\/wp-content\/uploads\/shutterstock_139304657-350x234.jpg 350w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><meta itemprop=\"width\" content=\"700\"><meta itemprop=\"height\" content=\"467\"><\/span><figcaption id=\"caption-attachment-25946\" class=\"wp-caption-text\"><a href=\"\/\/www.shutterstock.com\/gallery-524773p1.html\">Thinglass <\/a>\/ Shutterstock.com<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u0410\u0440\u0442\u0435\u043c\u0438\u0439 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\u0443\u0448\u0438 \u0441\u0432\u043e\u0438\u043c \u043a\u043e\u0440\u043e\u0432\u0430\u043c \u0438\u043b\u0438 \u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u043d\u0430 \u043d\u0438\u0445 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u043d\u044b\u0439 \u0448\u0440\u0430\u043c. \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043d\u0430 \u0441\u0432\u043e\u0435\u0439 \u043a\u043e\u0440\u043e\u0432\u0435 \u043e\u0442\u043b\u0438\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0437\u043d\u0430\u043a, \u0431\u0440\u0430\u043b\u0438 \u043a\u043b\u0435\u0439\u043c\u043e, \u043d\u0430\u043a\u0430\u043b\u044f\u043b\u0438 \u0432 \u043e\u0433\u043d\u0435 \u0438 \u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u043e\u043a. &nbsp; \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0437\u0430\u0433\u043b\u044f\u043d\u0435\u043c \u0432 \u0441\u043b\u043e\u0432\u0430\u0440\u044c.\u00a0\u041f\u0435\u0440\u0435\u0432\u043e\u0434 \u0438\u0437 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041f\u0440\u043e\u0438\u0441\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u0435 \u0441\u043b\u043e\u0432\u0430 \u00ab\u0431\u0440\u0435\u043d\u0434\u00bb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atbliss.ru\/proishozhdenie-slova-brend\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041f\u0440\u043e\u0438\u0441\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u0435 \u0441\u043b\u043e\u0432\u0430 \u00ab\u0431\u0440\u0435\u043d\u0434\u00bb\" \/>\n<meta property=\"og:description\" content=\"\u0410\u0440\u0442\u0435\u043c\u0438\u0439 \u041b\u0435\u0431\u0435\u0434\u0435\u0432 \u043d\u0430\u043f\u0438\u0441\u0430\u043b \u0432 \u0441\u0432\u043e\u0435\u043c \u0416\u0416, \u0437\u0430\u0431\u0430\u0432\u043d\u0443\u044e \u0438\u0441\u0442\u043e\u0440\u0438\u044e. \u0410\u00a0\u0435\u0435\u00a0\u043d\u0430\u0447\u0430\u043b\u043e \u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043e\u0442 \u0444\u0435\u0440\u043c\u0435\u0440\u0441\u0442\u0432\u0430. \u041f\u0430\u0441\u0442\u0443\u0445\u0438,\u00a0\u0447\u0442\u043e\u0431\u044b \u043e\u0442\u043b\u0438\u0447\u0430\u0442\u044c \u043a\u043e\u0440\u043e\u0432 \u0438\u0437 \u0441\u0432\u043e\u0435\u0433\u043e \u0441\u0442\u0430\u0434\u0430 \u043e\u0442 \u043a\u043e\u0440\u043e\u0432 \u0438\u0437 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\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u043e\u043a. &nbsp; \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0437\u0430\u0433\u043b\u044f\u043d\u0435\u043c \u0432 \u0441\u043b\u043e\u0432\u0430\u0440\u044c.\u00a0\u041f\u0435\u0440\u0435\u0432\u043e\u0434 \u0438\u0437 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atbliss.ru\/proishozhdenie-slova-brend\/\" \/>\n<meta property=\"og:site_name\" content=\"\u265b atbliss.ru\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-07T21:16:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-06-02T22:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atbliss.ru\/wp-content\/uploads\/shutterstock_139304657.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@fortresseo\" 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